Moore Sports International (MSI) is one of Australia’s leading Sports Agencies with offices in Sydney, New York and now Hong Kong. Established in 2000, MSI has evolved from commercial rights agents selling to venues and sporting associations throughout Australia to a sports marketing and major sports event management company instrumental in the success of the Major League Baseball Opening Series in Sydney.

Strategic Planning & Consulting

MSI offer the tools and resources for organisations and businesses within the sports and entertainment industry to identify and develop the most effective strategic framework to expand and excel in this highly competitive market.

Event Acquisition, Logistics & Delivery

We provide expert advice and resources for major sporting events worldwide, from inception through to completion.

Commercial Rights & Sponsorship

MSI offer the resources for businesses and sporting associations to reach their commercial objectives using a variety of sponsorship programs and assets.

Facility Development & Management

MSI offer the tools and resources for organisations to identify, develop and build facilities. We also provide expert advice and experience in strategic planning for management of the facility.


Strategic Planning

MSI researches global markets for opportunities and investment for organisations in the Sporting arena. MSI focus on the appropriate market, structure, timing and commercial viability of each project and work with organisations to reach a common goal.

MSI develop a strategic plan document used to communicate with the organisation the organisations goals, structure, the actions needed to achieve the goals and all of the other critical elements developed during the planning exercise.

MSI then assist in the ongoing strategic management of ongoing activities and processes that the organisations use to systematically coordinate and align resources and actions with mission, vision and strategy throughout the project.



Moore Sports International (MSI) offers expertise to professional sports organiSations, corporations, facilities and government. We help clients develop business strategies and operational plans that increase revenues and create efficiencies, positioning them for long-term success. Our first-hand knowledge, staff and other stakeholders, provides a valuable third party perspective to accelerate improvement of any sports business.


Moore Sports International (MSI) has a wealth of experience working with sports organisations and government to acquire events and opportunities to showcase sport, community and tourism. MSI negotiate contracts with international organsations to bring their sports to a new market.

We then work tirelessly with the organisations, teams, government, facilities, local communities on the logistics and delivery of World Class events.




MLB Opening Series, Sydney 2014 Event Overview

In March 2014, the Los Angeles Dodgers and the Arizona Diamondbacks made their way to Sydney to play in the historic MLB Opening Series at the iconic Sydney Cricket Ground (SCG). This event marked the first time a regular season MLB game had been played in the Southern Hemisphere.

MSI overcame a mountain of hurdles to ensure the successful delivery of the event, namely the transformation of Australia’s spiritual home of cricket, the SCG, into an MLB certified world- class baseball facility.

Meticulous planning went into ensuring every element of America’s National pastime was implemented at each game, including American themed menus, event specific merchandise, pre-game entertainment and unique sponsor activations.

The Event received worldwide recognition, claiming awards at the 2014 Australian Event Awards and the 2015 Stadium Business Awards. MSI was awarded Best New Event 2014, Best Sporting Event 2014 and the most prestigious of the overall program, Australian Event of the Year 2014. In addition to this, the Major League Baseball Opening Series 2014 was awarded Sports Event of the Year at the 2015 Stadium Business Awards held in Barcelona. The Stadium Business Awards recognise leadership, innovation and achievement in the delivery, operation and management of sports facilities globally.


Moore Sports International (MSI) works with sporting teams and commercial partners in creating valuable partnerships. We assist in building mutually beneficial corporate sponsorship programs, manage sponsorship activations and secure naming rights sponsors.

MSI create opportunities for sporting teams to secure significant and recurring revenues as a partial solution to the bottom line.

Sponsorship Strategy

  • Contract evaluation
  • Exposure and revenue maximisation
  • Partner relationships
  • Agreement negotiations
  • Corporate hospitality
  • Special events
  • Sponsorship activation